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Pharmaceuticals, health and wellness

Fierce Pharma awards best-in-class marketing campaigns in 3rd annual contest—and first live event

Argenx’s dive into rare disease myasthenia gravis (MG) swept three categories in the third annual Fierce Pharma Marketing Awards, which were held Wednesday night. Chosen as the best online film or video, best medical conference or event marketing for its premiere event and best consumer website, the trifecta came as a surprise to the winning pharma. […]

Pharma’s ‘painful’ social media start morphs into refined content strategies across even hipster channels: experts

From drab to fab, pharma social media promotions and campaigns are not only getting better but have gotten up to speed with the rest of the marketing world. That’s according to a panel of digital experts at Digital Pharma East this week. While pharma was once hesitant to even try consumer-driven channels, brands today have adopted […]

Despite rough start, Biogen’s Aduhelm should find footing, analysts say. But don’t expect much in 2021

As Biogen’s new Alzheimer’s drug Aduhelm makes headlines nearly every day—many covering the drug’s slower-than-expected uptake—one team of biopharma analysts is lowering its 2021 expectations for the med. Nonetheless, despite the drug sputtering out the gate, the team still sees a multibillion-dollar sales opportunity for the company in Alzheimer’s disease. Writing to investors Wednesday, analysts with RBC Capital Markets […]

Buffy the asthma inhaler? Teva taps ‘Vampire Slayer’ actress to raise inhaler misuse awareness

It’s Buffy the asthma slayer—well, sort of. Teva’s latest awareness ad tackling asthma inhaler misuse stars actress and producer Sarah Michelle Gellar, who played Buffy in the popular TV show “Buffy, The Vampire Slayer.” The animated spot, launching today, chronicles the “Inhaler Tales” starring Sarah Michelle Gellar. Gellar is the voice of a talking pink inhaler, addressing doctors […]

More trouble for Biocon insulin plant in Malaysia as FDA flags six Form 483 observations

The road to certification for Biocon’s insulin facility in Malaysia was long, winding and full of potholes. Now comes a detour. The FDA has slapped the factory with Form 483, citing six observations that need to be addressed, the company said. The site makes the high-profile interchangeable insulin Semglee, but Biocon doesn’t expect the latest inspection […]

Pfizer’s next-gen Prevnar 20 can be administered with a flu shot, study finds

As Pfizer gears up for its next big vaccine launch in Prevnar 20, the company is touting positive top-line results for a co-administration trial with a seasonal flu shot. The results, coming just ahead of the flu season, could give the company’s new vaccine an early boost. In a phase 3 co-administration study, both Pfizer’s […]

Merck’s reported $11B Acceleron buy could help it diversify beyond Keytruda, but antitrust hurdles loom: analysts

Merck has emerged as a finalist to acquire Acceleron for around $11 billion. The deal dovetails with the Big Pharma company’s plan to diversify beyond its immuno-oncology megablockbuster Keytruda, but overlapping businesses could attract antitrust scrutiny, two analysts say. Merck is in advanced talks to buy Acceleron in what could be one of the New […]

FDA’s Marks takes over vaccines office as agency prepares to part ways with 2 key officials: report

Amid the heated debate over COVID-19 booster shots, two key FDA vaccine experts said they’d be leaving the agency last month. In an effort to smooth over the transition, Peter Marks, M.D., Ph.D., director of the agency’s Center for Biologics Evaluation and Research, has taken over the FDA’s vaccines office on an acting basis. In an email to colleagues Monday, […]

Hip hop hitmakers rap about colon cancer screenings in latest Stand Up To Cancer music video campaign

In the 1980s, rapper Chuck D and Public Enemy urged people to “Fight the Power.” Now he and hip-hop artist Pete Colon are urging people in the Black and Latino communities to “check your behind” and get screened for colon cancer. Stand Up to Cancer (SU2C) teamed with health equity organization Hip Hop Public Health to produce […]

Bristol Myers Squibb previews new ‘transformation’ corporate brand campaign at annual global patients’ event

Bristol Myers Squibb’s new corporate campaign celebrates transformation—of science, the pharma industry and patients’ lives. It’s the pharma’s first corporate campaign since BMS’ own transformation when it scooped up Celgene in a $74 billion buyout in 2019. The campaign, called “The Touch That Transforms,” debuts next week on social media with a centerpiece video starring BMS’ […]

Kyowa Kirin’s awareness message for physicians goes beyond skin-deep for Poteligeo rare cancer drug

Kyowa Kirin wants physicians to make the link between rare cancers that present on the skin to the blood connection underneath. Its new “Treat the Blood, Treat the Skin” campaign for Poteligeo, which is approved to treat two types of cutaneous lymphomas—mycosis fungoides and Sézary syndrome—is built on the insight that physicians often think of them as diseases […]

Biogen used charity giving to illegally boost multiple sclerosis drug sales, Humana lawsuit says

For years, federal prosecutors have gone after drug companies for allegedly using charity contributions as a way to boost sales. Biogen was among the pharma players to ink a federal settlement, but, now, insurance giant Humana is targeting the company’s charity giving with a new lawsuit.  In a suit filed in Massachusetts Friday, Humana says Biogen sought to boost sales for multiple sclerosis drugs Tysabri, […]